Popular product categories on online marketplaces among Millennials Australia 2024

Published by Statista Research Department, Apr 10, 2025

Hobbies and recreational goods was the leading category purchased from on online marketplaces among Australia's Millennial shoppers in 2024, with around 43 percent of the generational cohort buying these types of items. The home products segment alongside women's fashion were the next most popular categories on online marketplaces among the country's Millennial shoppers.

Leading product categories purchased on online marketplaces among Millennial shoppers in Australia in 2024

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Source

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Release date

March 2025

Region

Australia

Survey time period

2024

Supplementary notes

Only the top ten product categories are represented.

Generational cohorts as defined by the source:

  • Gen Z: 1998-2010
  • Millennials (Gen Y): 1981-1997
  • Gen X: 1965-1980
  • Baby Boomers: 1946-1964
  • Silent Generation (Builders): 1925-1945

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