Pinterest engagement rate changes 2023-2024, by type

Published by
Stacy Jo Dixon,
Apr 14, 2025

According to a study conducted between September 2023 and September 2024, clicks on Pinterest increased by 55.10 percent, and image impressions grew by 24.38 percent. Video impressions saw a significant decrease of 54.12 percent.

Change of engagement rates on Pinterest between September 2023 and September 2024 worldwide, by type of engagement

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Release date

March 2025

Region

Worldwide

Survey time period

September 2023 to September 2024

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Overview

5

Financials

8

Benchmark

7

Traffic

5

Audiences

8

Engagement

8

Search terms

4

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Topics

PinterestE-commerce worldwideInternet usage worldwideMobile internet usage worldwideFacebook
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