During a 2024 survey among marketers in the U.S., approximately 38 percent of respondents stated their budget for influencer marketing went to paid amplification. In comparison, 36 percent said the budget went to organic influencers. Another 26 percent stated it was an even split.
Organic vs. paid amplification for influencer marketing budgets according to marketers in the United States in 2023 and 2024
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eMarketer. (October 3, 2024). Organic vs. paid amplification for influencer marketing budgets according to marketers in the United States in 2023 and 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
eMarketer. "Organic vs. paid amplification for influencer marketing budgets according to marketers in the United States in 2023 and 2024." Chart. October 3, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
eMarketer. (2024). Organic vs. paid amplification for influencer marketing budgets according to marketers in the United States in 2023 and 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
eMarketer. "Organic Vs. Paid Amplification for Influencer Marketing Budgets According to Marketers in The United States in 2023 and 2024." Statista, Statista Inc., 3 Oct 2024, https://www.statista.com/statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
eMarketer, Organic vs. paid amplification for influencer marketing budgets according to marketers in the United States in 2023 and 2024 Statista, https://www.statista.com/statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/ (last visited May 17, 2025)
Organic vs. paid amplification for influencer marketing budgets according to marketers in the United States in 2023 and 2024 [Graph], eMarketer, October 3, 2024. [Online]. Available: https://www.statista.com/statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
