In 2025, Ukraine was expected to be the fastest-growing advertising market in Europe, with an annual growth rate of 10.6 percent. Among Western European economies, it was Sweden, with a year-on-year increase of 6.7 percent. The lowest growth rate was projected for belgium, at two percent.
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Change in advertising spending in Europe in 2025, by country
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Statista. (October 30, 2024). Change in advertising spending in Europe in 2025, by country [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1609981/change-ad-spend-country-growth/
Statista. "Change in advertising spending in Europe in 2025, by country." Chart. October 30, 2024. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1609981/change-ad-spend-country-growth/
Statista. (2024). Change in advertising spending in Europe in 2025, by country. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1609981/change-ad-spend-country-growth/
Statista. "Change in Advertising Spending in Europe in 2025, by Country." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1609981/change-ad-spend-country-growth/
Statista, Change in advertising spending in Europe in 2025, by country Statista, https://www.statista.com/statistics/1609981/change-ad-spend-country-growth/ (last visited June 20, 2025)
Change in advertising spending in Europe in 2025, by country [Graph], Statista, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1609981/change-ad-spend-country-growth/