Global digital video viewership share by format and platform 2025

Published by
Julia Stoll,
Apr 15, 2025

A forecast suggested that 79 percent of global internet users is estimated to watch digital video at the end of 2025. The data furthermore found that there will be more smartphone video viewers than over-the-top video subscribers, while the share of YouTube users is expected to be higher than Netflix customers.

Share of internet users viewing digital video monthly worldwide in 2025, by format and platform

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Release date

December 2024

Region

Worldwide

Survey time period

October 2024

Special properties

forecast

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Statistics on " Video streaming worldwide "

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Other statistics that may interest you Video streaming worldwide

Overview

5

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

6

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

7

Further Content: You might find this interesting as well

Topics

NetflixAmazon Prime VideoNetflix in SwedenHuluNetflix usage in the United States
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