Generative AI search engines use cases U.S. 2024| Statista

In 2024, 44 percent of interviewed adults in the United States claimed to have used artificial intelligence-powered search engines to help them learn or explain concepts. Among matters of online search and discovery, around 37 percent of the survey respondents stated using these tools for providing them with recommendations. Among users' users who used these tools for information and processing management, 40 percent of respondents said they helped them improve writing and sum up information.

Generative artificial intelligence usage cases in search engines among adults in the United States in 2024

Characteristic	Share of respondents	Search engines' current role
Helping me learn and/or explaining concepts	44%	Search and discovery
Providing recommendations	37%	Search and discovery
Improving writing	40%	Information processing and management
Summarizing information	40%	Information processing and management
Translating language	32%	Information processing and management
Organizing daily life	29%	Information processing and management
Generating personalized plans	31%	New content generation
Providing entertainment	29%	New content generation
Designing and editing digital content	29%	New content generation

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Release date

October 2024

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Region

United States

Survey time period

2024

Number of respondents

4,004 respondents

Age group

18 years and older

Special properties

generative AI-platform monthly active users

Supplementary notes

The source divided AI-powered search usage in comparison to the current of role search engines in three broader types:

Search and discovery: redirect consumers to third-party websites or display summarized results (primary domain of search engines)
Information processing and management: redirect consumers to third-party websites (common use case of search engines)
New content generation: less common use case applied or offered by search engines, as consumers typically navigate directly to other third-party tools for these usage instances.

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