Top social sites for e-commerce in France 2024, by share of purchase intent clicks

Published by Daniela Coppola, Jul 11, 2025

Facebook was the leading social media platform driving online shoppers to retailers in France in 2024, with almost half of the share of purchase intent clicks. Platforms besides Facebook, Instagram, and TikTok accounted for **** percent of all purchase intent clicks to retailers sites.

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Leading social media platforms for e-commerce in France in 2024, by share of purchase intent clicks

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Source

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Release date

April 2025

Region

France

Survey time period

April 2023 to April 2024

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

The date of release is the date of access.

Missing percentage points to 100 percent are probably due to rounding.

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