Expected online shopping frequency change in Western European countries 2024

Published by
F. Watty
,
Apr 17, 2025

Almost half of shoppers expected no changes to their shopping behavior in the following 12 months to a survey in Europe in 2024. Almost a third of Germans expected to shop more online, while 26 percent of French were planning to shop more in physical stores.

Expected online shopping frequency habit change in selected Western European countries in 2024

CharacteristicMore likely to shop online than I do currentlyMore likely to shop at a physical
store than I do currently		No changeNot sure
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Showing entries 1 to 6 (6 entries in total)
Statistic: Expected online shopping frequency habit change in selected Western European countries in 2024

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Source

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Release date

November 2024

Region

Belgium, Europe, France, Germany, Netherlands, United Kingdom

Survey time period

2024

Number of respondents

10,000 respondents

Special properties

Consumers

Supplementary notes

This question was phrased by the source as follows: "Which of the statements is closest to how you think current shopping behavior will change, if at all, in the next 12 months?"

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Online shopping behavior in Europe "

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