Free shipping was the most influential factor in the decision of consumers in Europe to buy again from an online retailer, according to a 2024 survey. Lowest price ranked second, with 86 percent of consumers naming this as a repeat purchase reason.
Leading reasons to buy again from an online retailer in selected European countries in 2024
Belgium, Europe, France, Germany, Netherlands, United Kingdom
Survey time period
2024
Number of respondents
10,000*
Special properties
Consumers
Supplementary notes
This question was phrased by the source as follows: "How influential, if at all, are each of the following in your decision to purchase again from an online retailer?"
*Total number of respondents from Germany, the United Kingdom, France, the Netherlands, and Belgium.
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Mollie . (November 18, 2024). Leading reasons to buy again from an online retailer in selected European countries in 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie . "Leading reasons to buy again from an online retailer in selected European countries in 2024." Chart. November 18, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie . (2024). Leading reasons to buy again from an online retailer in selected European countries in 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie . "Leading Reasons to Buy Again from An Online Retailer in Selected European Countries in 2024." Statista, Statista Inc., 18 Nov 2024, https://www.statista.com/statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie , Leading reasons to buy again from an online retailer in selected European countries in 2024 Statista, https://www.statista.com/statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/ (last visited June 06, 2025)
Leading reasons to buy again from an online retailer in selected European countries in 2024 [Graph], Mollie , November 18, 2024. [Online]. Available: https://www.statista.com/statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
