Projected adoption stage of generated AI United States companies as of September 2025

Published by
Bergur Thormundsson,
Apr 30, 2025

In 2025, the majority of C-suite and business leaders, about 31 percent, in the United States expect their companies to be at the phase of their adoption journey with generative artificial intelligence where the return of investment is already established. Only 19 percent expect they will still be at the strategic planning phase.

Expected adoption phase of generative artificial intelligence (AI) in companies in the United States as of September 2025

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Release date

March 2025

Region

North America, United States

Survey time period

January 9, 2025

Number of respondents

100 C-suite and business leaders

Special properties

KPMG LLP, AI Q4 2024 Pulse Survey / Organizations with an annual revenue of $1 billion or more.

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Topics

AI use at contact centersCall center services industry in the U.S.Artificial intelligence (AI) worldwideGenerative artificial intelligence (AI)Generative artificial intelligence (AI) in business
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