In 2024, the majority of detected phishing e-mails targeted organizational assets. According to research of 386,000 phishing e-mails, 65 percent of sent phishing e-mails targeted organizational assets. Additionally, 35 percent of the phishing e-mails were directed toward personal assets.
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Distribution of phishing e-mails sent worldwide in 2024, by target type
Characteristic
Share of phishing e-mails
Targeting personal assets
35%
Target organizational assets
65%
Created with Highcharts 7.2.2
• Targeting personal assets 35%
• Target organizational assets 65%
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HoxHunt Oy. (March 20, 2025). Distribution of phishing e-mails sent worldwide in 2024, by target type [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1610521/phishing-attacks-by-target-type/
HoxHunt Oy. "Distribution of phishing e-mails sent worldwide in 2024, by target type." Chart. March 20, 2025. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1610521/phishing-attacks-by-target-type/
HoxHunt Oy. (2025). Distribution of phishing e-mails sent worldwide in 2024, by target type. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1610521/phishing-attacks-by-target-type/
HoxHunt Oy. "Distribution of Phishing E-mails Sent Worldwide in 2024, by Target Type." Statista, Statista Inc., 20 Mar 2025, https://www.statista.com/statistics/1610521/phishing-attacks-by-target-type/
HoxHunt Oy, Distribution of phishing e-mails sent worldwide in 2024, by target type Statista, https://www.statista.com/statistics/1610521/phishing-attacks-by-target-type/ (last visited July 07, 2025)
Distribution of phishing e-mails sent worldwide in 2024, by target type [Graph], HoxHunt Oy, March 20, 2025. [Online]. Available: https://www.statista.com/statistics/1610521/phishing-attacks-by-target-type/
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