According to a 2023 survey among small and medium-sized enterprises (SMEs) in Europe, around 77 percent of them used a TikTok account to post content. TikTok was also used for creator marketing and paid advertising. Furthermore, one-third of SMEs used TikTok's e-commerce features.
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Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023
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Oxford Economics. (January 12, 2024). Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics. "Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023." Chart. January 12, 2024. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics. (2024). Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics. "Share of Small and Medium Companies (Sme) Using Tiktok for Advertising or Marketing Activities in Europe in 2023." Statista, Statista Inc., 12 Jan 2024, https://www.statista.com/statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics, Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023 Statista, https://www.statista.com/statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/ (last visited June 17, 2025)
Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023 [Graph], Oxford Economics, January 12, 2024. [Online]. Available: https://www.statista.com/statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
