Leading purchase criteria of household appliances Singapore 2024

Published by Lucas Romero, Jul 10, 2025

According to a survey on household appliances conducted by Rakuten Insight among consumers in Singapore in December 2024, ** percent of respondents stated that price was the leading criteria when purchasing household appliances. In comparison, the least important criteria when purchasing household appliances was the delivery or installation.

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Leading purchase criteria of household appliances among consumers in Singapore as of December 2024

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Release date

March 2025

Region

Singapore

Survey time period

December 15 to 31, 2024

Number of respondents

3,552 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which features/criteria are most important when purchasing household appliances? (choose all that applies)"

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