Leading features considered when buying a smartphone Singapore 2024

Published by Lucas Romero, Apr 22, 2025

According to a survey on smartphones conducted by Rakuten Insight in October 2024, most consumers in Singapore consider the price first and foremost when choosing to buy a smartphone. The second most important criteria for Singaporean consumers when choosing a smartphone to buy is its battery life.

Leading features consumers look out for when choosing a smartphone in Singapore as of October 2024

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Release date

March 2025

Region

Singapore

Survey time period

October 10 to 30, 2024

Number of respondents

4,376 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: "Which features/criteria do you consider when choosing a smartphone? (Choose all that applies)"

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