AI usage in loyalty programs in the U.S. 2024

Published by
Julia Faria,
Apr 24, 2025

A survey conducted among loyalty program decision-makers worldwide found that around 37 percent of respondents in the United States were currently using artificial intelligence (AI) in 2024. Roughly 50 percent were planning to use AI in their loyalty programs.

Share of companies currently using or planning to use artificial intelligence (AI) in loyalty programs in the United States in 2024

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Release date

January 2025

Region

United States

Survey time period

2024

Number of respondents

2,634*

Special properties

among loyalty program owners

Supplementary notes

* Total sample, of which 23 percent is located in North America.

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

6

Marketer perspective

5

Consumer perspective

8

Spotlight: Data & AI usage

5

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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