According to the survey conducted in November 2023, 56 percent of consumers in the United States were generally to very comfortable sharing personal data with loyalty programs. One-third of the respondents were somewhat comfortable giving brands access to their information when adhering to a loyalty program.
How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023
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How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023
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EY. (August 20, 2024). How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023 [Graph]. In Statista. Retrieved June 03, 2025, from https://www.statista.com/statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY. "How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023." Chart. August 20, 2024. Statista. Accessed June 03, 2025. https://www.statista.com/statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY. (2024). How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023. Statista. Statista Inc.. Accessed: June 03, 2025. https://www.statista.com/statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY. "How Comfortable Do Consumers Feel Sharing Personal Data with Loyalty Programs in The United States as of November 2023." Statista, Statista Inc., 20 Aug 2024, https://www.statista.com/statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY, How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023 Statista, https://www.statista.com/statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/ (last visited June 03, 2025)
How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of November 2023 [Graph], EY, August 20, 2024. [Online]. Available: https://www.statista.com/statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
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