Top loyalty marketing goals worldwide 2024

Published by
Julia Faria,
May 2, 2025

During a survey conducted among loyalty professionals worldwide in 2024, 60 percent of respondents reported that improving overall customer lifetime value (CLV) is their top loyalty marketing goal for 2025. Nearly 40 percent mentioned increasing purchase frequency as a main objective.

Leading loyalty marketing goals according to professionals worldwide in 2024

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Release date

April 2025

Region

Worldwide

Survey time period

September to November 2024

Number of respondents

>200

Special properties

among loyalty professionals across industries like retail, hospitality, and tech

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

6

Marketer perspective

5

Consumer perspective

8

Spotlight: Data & AI usage

5

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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