According to a 2024 survey conducted by Rakuten Insight among Thai consumers, 31 percent of respondents purchased smartphones every three to five years. In comparison, seven percent of respondents stated that they purchased smartphones at least once a year.
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Rakuten Insight. (March 26, 2025). Frequency of purchasing smartphones among consumers in Thailand as of October 2024 [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight. "Frequency of purchasing smartphones among consumers in Thailand as of October 2024." Chart. March 26, 2025. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight. (2025). Frequency of purchasing smartphones among consumers in Thailand as of October 2024. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight. "Frequency of Purchasing Smartphones among Consumers in Thailand as of October 2024." Statista, Statista Inc., 26 Mar 2025, https://www.statista.com/statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight, Frequency of purchasing smartphones among consumers in Thailand as of October 2024 Statista, https://www.statista.com/statistics/1610924/thailand-smartphones-purchase-frequency/ (last visited June 28, 2025)
Frequency of purchasing smartphones among consumers in Thailand as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: https://www.statista.com/statistics/1610924/thailand-smartphones-purchase-frequency/
