According to a 2024 survey conducted by Rakuten Insight, the leading reason for changing or upgrading smartphones among consumers in Thailand was that their devices no longer worked or were damaged. The same survey found that most Thai consumers purchased a smartphone every three to five years.
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Leading reasons to change or upgrade smartphones among consumers in Thailand as of October 2024
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Rakuten Insight. (March 26, 2025). Leading reasons to change or upgrade smartphones among consumers in Thailand as of October 2024 [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1610964/thailand-leading-reasons-for-changing-smartphones/
Rakuten Insight. "Leading reasons to change or upgrade smartphones among consumers in Thailand as of October 2024." Chart. March 26, 2025. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1610964/thailand-leading-reasons-for-changing-smartphones/
Rakuten Insight. (2025). Leading reasons to change or upgrade smartphones among consumers in Thailand as of October 2024. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1610964/thailand-leading-reasons-for-changing-smartphones/
Rakuten Insight. "Leading Reasons to Change or Upgrade Smartphones among Consumers in Thailand as of October 2024." Statista, Statista Inc., 26 Mar 2025, https://www.statista.com/statistics/1610964/thailand-leading-reasons-for-changing-smartphones/
Rakuten Insight, Leading reasons to change or upgrade smartphones among consumers in Thailand as of October 2024 Statista, https://www.statista.com/statistics/1610964/thailand-leading-reasons-for-changing-smartphones/ (last visited June 27, 2025)
Leading reasons to change or upgrade smartphones among consumers in Thailand as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: https://www.statista.com/statistics/1610964/thailand-leading-reasons-for-changing-smartphones/
