Priorities for fraud prevention and CX in e-commerce in the United States 2025

Published by Statista Research Department, Apr 28, 2025

According to a 2025 study, improving customer trust and loyalty through seamless experiences was the most important priority when making decisions about fraud prevention and customer experience (CX) for e-commerce merchants in the United States. For 17 percent of e-commerce merchants, minimizing fraud losses was the number one priority.

Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025

CharacteristicShare of respondents
- -
- -
- -
- -
- -
- -
- -
Showing entries 1 to 7 (7 entries in total)
Statistic: Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

2025

Region

United States

Survey time period

2024 to 2025*

Number of respondents

487 risk and fraud executives in retail and e-commerce**

Supplementary notes

This question was phrased by the source as follows: "When making decisions about fraud prevention and customer experience, which of the following priorities is most important and least important to your organization?"

*According to the source, the data collection occurred during late 2024 and early 2025.

**Only e-commerce risk and fraud executives were considered.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce fraud "

Other statistics that may interest you E-commerce fraud

Overview

6

Fraud trends

5

Fraud management

5

AI and fraud

5

Spotlight: The United States

7

Further Content: You might find this interesting as well

Topics

E-commerce fraudE-commerce worldwideGen Z online shopping behaviorCybercrime and companies in the United StatesOnline shopping behavior in the United States
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.