Leading functions employing GenAI in the M&E sector India 2024

Published by
Tanushree Basuroy,
Apr 29, 2025

In response to a 2024 survey on generative artificial intelligence (GenAI) adoption, 44 percent of C-suite executives from the media and entertainment sector in India reported prioritizing GenAI for the purpose of content creation and acquisition. Other similarly prioritized functions were marketing and ad sales.

Leading functions using generative artificial intelligence in the Indian media and entertainment sector in 2024

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Release date

January 2025

Region

India

Survey time period

2024

Number of respondents

200 C-suite executives

Special properties

across various sectors India

Supplementary notes

The specific method of the survey was not mentioned by the source.

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Statistics on " Media and entertainment in India "

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Other statistics that may interest you Media and entertainment in India

Industry overview

3

Digital

6

Television

6

Print

6

Film

5

Other sectors

6

AI adoption

3

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Topics

Media and entertainment in IndiaFilm industry in IndiaOnline gaming in IndiaTelevision industry in IndiaStreaming industry in India
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