Impact of AI-powered fraud on online merchants worldwide 2024, by metric

Published by
F. Watty,
Apr 30, 2025

More than half of surveyed fraud and payment professionals were concerned about the impact that AI-enabled fraud can have on the growth of their companies. Growth was the top concern, followed by brand image and customer loyalty, each mentioned by almost 40 percent of survey respondents.

Share of online merchants concerned by the impact of AI-powered fraud worldwide in 2024, by metric

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Sources

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Release date

May 2024

Region

Worldwide

Survey time period

March 2024

Number of respondents

1,457 global fraud and payment professionals*

Special properties

within the previous 12 months

Supplementary notes

This question was phrased by the source as follows: "Are you concerned about the impact of AI-enabled fraud on any of the below results and metrics?"

*Participants work for businesses selling products online or online and offline with more than 50 million U.S. dollars in annual revenue and/or 500 employees.

The survey was conducted in the United States, Canada, Mexico, Brazil, Spain, France, Italy, the United Kingdom, Germany, and Australia.

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