Between 2022 and 2024, the share of consumers in the Netherlands that have switched to another grocery store as their primary supermarket remained stable. Both in the first and last year, seven percent of respondents to a survey indicated having changed their primary supermarket. According to the same survey, price was the main rationale behind their choice.
Did you change your primary supermarket over the last year?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (October 2, 2024). Did you change your primary supermarket over the last year? [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1611313/people-who-changed-primary-supermarket-in-the-netherlands/
Deloitte. "Did you change your primary supermarket over the last year?." Chart. October 2, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1611313/people-who-changed-primary-supermarket-in-the-netherlands/
Deloitte. (2024). Did you change your primary supermarket over the last year?. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1611313/people-who-changed-primary-supermarket-in-the-netherlands/
Deloitte. "Did You Change Your Primary Supermarket over The Last Year?." Statista, Statista Inc., 2 Oct 2024, https://www.statista.com/statistics/1611313/people-who-changed-primary-supermarket-in-the-netherlands/
Deloitte, Did you change your primary supermarket over the last year? Statista, https://www.statista.com/statistics/1611313/people-who-changed-primary-supermarket-in-the-netherlands/ (last visited May 09, 2025)
Did you change your primary supermarket over the last year? [Graph], Deloitte, October 2, 2024. [Online]. Available: https://www.statista.com/statistics/1611313/people-who-changed-primary-supermarket-in-the-netherlands/
