According to a survey conducted in the Netherlands, consumers' trust towards socially-conscious brands between 2020 and 2024 decreased overall. Back in 2021, 56 percent of respondents said that they trusted a brand more if it was committed to making a positive social contribution. By 2024, that share had dropped to 49 percent.
Do you trust a brand more if it makes a positive social contribution?
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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MarketResponse, & b-open, & duurzaam-ondernemen.nl. (December 16, 2024). Do you trust a brand more if it makes a positive social contribution? [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse, und b-open, und duurzaam-ondernemen.nl. "Do you trust a brand more if it makes a positive social contribution?." Chart. December 16, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse, b-open, duurzaam-ondernemen.nl. (2024). Do you trust a brand more if it makes a positive social contribution?. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse, and b-open, and duurzaam-ondernemen.nl. "Do You Trust a Brand More If It Makes a Positive Social Contribution?." Statista, Statista Inc., 16 Dec 2024, https://www.statista.com/statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse & b-open & duurzaam-ondernemen.nl, Do you trust a brand more if it makes a positive social contribution? Statista, https://www.statista.com/statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/ (last visited May 08, 2025)
Do you trust a brand more if it makes a positive social contribution? [Graph], MarketResponse, & b-open, & duurzaam-ondernemen.nl, December 16, 2024. [Online]. Available: https://www.statista.com/statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
