Singles' Day cosmetics GMV distribution in China 2024, by platform

Published by
Xin Ou,
May 9, 2025

During the Singles' Day sales in 2024, Tmall and Taobao accounted for ************** of the total online gross merchandise value of beauty and cosmetic products in China. Douyin followed with a GMV share of **** percent.

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Distribution of the online gross merchandise value of beauty and cosmetic products during Singles' Day sales in China in 2024, by e-commerce platform

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Release date

January 2025

Region

Asia, China

Survey time period

October to November 2024

Supplementary notes

Percentages may not total 100 due to rounding.

The statistics cover skincare products, color cosmetics, and perfumes.

Each e-commerce platform has its own Singles' Day sales period, typically between October and November.

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