Preferred pre-festive marketing campaign launch period in India 2024

Published by
Tanushree Basuroy,
Apr 29, 2025

A 2024 survey on festive marketing in India revealed that the golden period of launching a pre-festive marketing campaign was 30 to 45 days before the actual sale or campaign, as indicated by 55 percent of surveyed brands. The festive season in India spans between September and February, aligning with nearly every major festival celebrated in the country and marking the most opportune time for marketing.

Preferred pre-festive marketing campaign launch period in India in 2024 (in days)

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Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

250+ industry insiders and shoppers

Special properties

across industries including e-commerce, retail, banking and financial services, and edtech.

Supplementary notes

The specific method and date of the survey was not mentioned by the source.

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Statistics on " Retail advertising and marketing in India "

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Other statistics that may interest you Retail advertising and marketing in India

Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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Topics

Festive season retail in India Holiday season e-commerce in the United StatesHoliday season in CanadaFestivals in FinlandHoliday season shopping in Australia
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