During a 2025 survey, two in three percent of responding performance marketers from the United States stated that saturation in target audience is one of the reasons for diminishing returns in social media advertising. Fourty-seven percent said rising ad costs were a reason for the declining ROI.
Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025
among performance-based marketers from a mix of small to large advertisers and working at both brands and agencies who manage performance dvertising campaigns on digital platforms and run paid
campaigns on social media
Supplementary notes
The source does not provide a survey date. The date provided is the publication date. The source does not provide information about the type of survey used. Multiple answers were permitted.
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Taboola. (April 28, 2025). Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola. "Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025." Chart. April 28, 2025. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola. (2025). Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola. "Reasons for Diminishing Returns in Social Media Advertising According to Performance Marketers in The United States as of April 2025." Statista, Statista Inc., 28 Apr 2025, https://www.statista.com/statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola, Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 Statista, https://www.statista.com/statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/ (last visited May 18, 2025)
Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 [Graph], Taboola, April 28, 2025. [Online]. Available: https://www.statista.com/statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
