Consumer data usage for festive marketing India 2024, by purpose

Published by
Tanushree Basuroy,
May 9, 2025

As revealed in a 2024 survey on festive marketing in India, the leading purpose brands used real-time consumer data during the festive period, was for personalized product recommendation. Targeted ads came a close second, as indicated by nearly ** percent of surveyed brands.

The festive season in India spans between September and February, aligning with nearly every major festival celebrated in the country and marking the most opportune time for marketing.

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Consumer data usage for festive marketing in India in 2024, by purpose

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Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

250+ brands

Special properties

across industries including e-commerce, retail, banking and financial services, and edtech.

Method of interview

Online survey

Supplementary notes

The survey question asked respondents how they used real-time data during the festive season.

Respondents were asked to select all options that apply.

The source did not specify the exact survey date.

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Statistics on " Retail advertising and marketing in India "

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Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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