Frequency of home appliances purchase in India 2024, by age group

Published by
Shangliao Sun,
May 20, 2025

In a survey conducted by Rakuten Insight in December 2024, around ** percent of respondents aged between 25 and 34 years reported purchasing home appliances once a year in India. In contrast, ***** percent of respondents aged 55 and above stated that they never bought home appliances.

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Frequency of home appliances purchase across India as of December 2024, by age group

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Release date

March 2025

Region

India

Survey time period

December 15 to 31, 2024

Number of respondents

19,719 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How often do you purchase household appliances?"

Respondent counts for age groups are as follows:
16–24 years: 7,156 respondents
25–34 years: 7,209 respondents
35–44 years: 3,303 respondents
45–54 years: 1,315 respondents
55 years or older: 736 respondents

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