Important factors for online buyers while e-shopping in Latin America 2024

Published by
F. Watty,
May 7, 2025

About ** percent of online shoppers in selected Latin American countries cited good customer service as a very important factor while buying online, according to a 2024 survey. In addition, ** percent mentioned product prices as a crucial factor when shopping online. Accurate description and fast delivery followed.

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Important factors while shopping online among buyers in Latin America in 2024

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Release date

November 2024

Region

Argentina, Brazil, Colombia, Central and South America, Mexico, Peru

Survey time period

May to June 2024

Number of respondents

8,286 online shoppers

Supplementary notes

The survey was conducted in Argentina, Brazil, Colombia, Mexico, and Peru.

This question was phrased by the source as follows: "To what extent is each of the following aspects important when purchasing a product online?" ("¿En qué medida es importante cada uno de los siguientes aspectos a la hora de comprar un producto por Internet?")

Share of respondents who selected each factor as "very important".

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Attitudes towards online shopping

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Online shopping behavior

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