AdTech adoption rate and ROAS among Talabat partners MENA 2024

Published by Salma Saleh, May 15, 2025

In 2024, premium positioning tools were the most adopted advertising technology among Talabat partners, with a ** percent adoption rate. Meanwhile, the return on ad spend, or ROAS, was highest for deal targeting AdTech, which had a ROAS rate of ****.

The ROAS is simply the division of ad-attributable revenue divided by its cost.

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AdTech adoption rate and return on Ad spend among Talabat partners in the Middle East and North Africa in 2024

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Release date

November 2024

Region

MENA

Survey time period

2024

Supplementary notes

Premium positioning – Sponsored listings shown higher in search results to boost visibility.

GEMs – Targeted discounts with high visibility. 

Display ads – Banner ads for brand visibility and awareness. 

Keyword bidding – Paying to appear in search via keyword bidding. 

Deal targeting – Targeted discounts for new or churned users.

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