Purchase criteria for home appliances in India 2024

Published by
Shangliao Sun,
May 20, 2025

A survey conducted by Rakuten Insight in December 2024 revealed that approximately ** percent of respondents considered ***** as the most important factor when purchasing home appliances in India. In comparison, ** percent of respondents prioritized delivery and installation services as key features when buying home appliances.

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Purchase criteria for home appliances across India as of December 2024

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Release date

March 2025

Region

India

Survey time period

December 15 to 31, 2024

Number of respondents

19,719 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Which features/criteria are most important when purchasing household appliances? (choose all that applies)"

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Statistics on " Home appliances in India "

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Other statistics that may interest you Home appliances in India

Overview

5

Segments

5

Consumer behavior

5

Major players

7

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Topics

Home appliances in IndiaHome appliancesSmart appliancesSmartphone market in IndiaSmart home market in India
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* For commercial use only

Basic Account

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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