Ad expenditure on retail platforms India 2023-2024

Published by
Tanushree Basuroy,
May 8, 2025

In 2024, the overall advertising expenditure on retail media in India amounted to nearly *** billion Indian rupees. This was a significant increase over the previous year. Retail media's share in digital media spends across the country also increased between 2023 and 2024, reflecting the growing importance of retail platforms within Indian advertising.

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Advertising spending on retail media in India in 2023 and 2024 (in billion Indian rupees)

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Release date

February 2025

Region

India

Survey time period

2023 to 2024

Supplementary notes

One Indian rupee is equal to 0.010 euro and 0.012 U.S. dollar as of May 2025.

Values have been rounded for clarity.

Previous reports have been referred to for historical data.

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Overview

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Emerging advertising platforms

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Expenditure by channel

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Expenditure by format

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Influencer advertising

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Social media advertising

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