Popular Douyin influencers in China 2024, by topic

Published by
Lai Lin Thomala,
May 14, 2025

Entertainment influencers dominated on the short video app Douyin. In October 2024, over ** percent of the followers of the key opinion leaders (KOLs) on the TikTok's sister specialized in content themes of humor, media, or music and dance.

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Most followed types of key opinion leaders (KOLs) on Douyin in China in October 2024

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Release date

December 2024

Region

China

Survey time period

October 2024

Supplementary notes

KOL (aka key opinion leader) is more commonly used to refer to an influencer marketing practitioner in China.

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Overview

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Influencers

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Consumers

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
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