Online sales value of makeup products in China in 2024, by category

Published by
Xin Ou,
May 9, 2025

In 2024, base makeup recorded an online sales value of nearly ** billion yuan in China, the highest among color cosmetics categories. Lip makeup followed with an online sales value of about ** billion yuan.

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Online sales value of color cosmetics in China in 2024, by product category (in million yuan)

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Release date

March 2025

Region

China

Survey time period

2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of May 2025). 

The statistics covered exclusively Taobao, Tmall, Douyin, JD.com, and Pinduoduo.

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Cosmetics market in ChinaLuxury goods market in ChinaCosmetics industryGlobal prestige/luxury cosmetics Cosmetics in the Asia-Pacific region
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