Preferred purchase channel for home appliances in India 2024

Published by
Shangliao Sun,
May 20, 2025

According to a survey conducted by Rakuten Insight in December 2024, ***************** were the preferred channel for purchase of home appliances in India, as indicated by ** percent of the respondents. Meanwhile, e-commerce marketplace like Amazon was the next preferred channel for buying home appliances.

Log in or register to access precise data.

Preferred purchase channel for home appliances across India as of December 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

March 2025

Region

India

Survey time period

December 15 to 31, 2024

Number of respondents

19,719 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "What is your most preferred purchase channel for household appliances? (up to three answers are allowed)"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Home appliances in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Home appliances in India

Overview

5

Segments

5

Major players

7

Consumer behavior

5

Further Content: You might find this interesting as well

Topics

Home appliances in IndiaHome appliancesSmart appliancesSmartphone market in IndiaSmart home market in India
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.