Preferred brand for home appliances in India 2024

Published by
Shangliao Sun,
May 20, 2025

According to a survey conducted by Rakuten Insight in December 2024, ******* was the most preferred brand for purchasing home appliances in India, as indicated by ** percent of the respondents. Meanwhile, LG was the next preferred brand when buying home appliances.

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Preferred brand for home appliances across India as of December 2024

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Release date

March 2025

Region

India

Survey time period

December 15 to 31, 2024

Number of respondents

19,719 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Which of the following household appliance brands are you most likely to purchase? (Choose all that applies)"

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Statistics on " Home appliances in India "

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Other statistics that may interest you Home appliances in India

Overview

5

Segments

5

Major players

7

Consumer behavior

5

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Topics

Home appliances in IndiaHome appliancesSmart appliancesSmartphone market in IndiaSmart home market in India
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