AI adoption among advertisers in China 2024, by task type

Published by
Lai Lin Thomala,
May 14, 2025

An annual survey on digital marketing in China found that, in 2024, about ** percent of surveyed advertisers had been using AI in media copywriting. ****************** and ****************** were the most anticipated tasks for future AI adoption, with over ** percent of approval rates. 

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AI usage rate among advertisers in China in 2024, by task type

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Release date

February 2025

Region

China

Survey time period

September 15 to November 15, 2024

Number of respondents

228 advertisers

Method of interview

Online survey

Supplementary notes

Original survey question:

What tasks is AI currently used in your company, and what are the expected applications in 2025?

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Overview

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Market segments

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Usage rate & impact

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Application areas

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Company spotlights

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Consumer perspectives

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Topics

Artificial intelligence (AI) in marketing in ChinaArtificial intelligence (AI) use in marketing Artificial intelligence (AI) adoption, risks, and challengesArtificial intelligence (AI) in programmatic advertisingPerception of gen AI use in advertising in the U.S.
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