Short-form videos were rated as the best type of social media content for finding new products in a global 2024 study. This was the view of more than ********* of consumers. Similarly, long-form videos, such as YouTube reviews, were another popular type of content on social sites. Photo posts with captions came in third place, as ** percent of respondents found them useful for discovering products.
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Bazaarvoice. (November 21, 2024). Main type of social media content most helpful for product discovery worldwide in 2024
[Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1612301/social-media-content-most-helpful-for-product-discovery-worldwide/
Bazaarvoice. "Main type of social media content most helpful for product discovery worldwide in 2024
." Chart. November 21, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1612301/social-media-content-most-helpful-for-product-discovery-worldwide/
Bazaarvoice. (2024). Main type of social media content most helpful for product discovery worldwide in 2024
. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1612301/social-media-content-most-helpful-for-product-discovery-worldwide/
Bazaarvoice. "Main Type of Social Media Content Most Helpful for Product Discovery Worldwide in 2024
." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1612301/social-media-content-most-helpful-for-product-discovery-worldwide/
Bazaarvoice, Main type of social media content most helpful for product discovery worldwide in 2024
Statista, https://www.statista.com/statistics/1612301/social-media-content-most-helpful-for-product-discovery-worldwide/ (last visited May 13, 2025)
Main type of social media content most helpful for product discovery worldwide in 2024
[Graph], Bazaarvoice, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1612301/social-media-content-most-helpful-for-product-discovery-worldwide/
