According to Statista's Consumer Insights Survey conducted between April 2024 and March 2025, ** percent of consumers in the United States used a points-based reward program. Roughly ********* of respondents signed up for cashback programs. Some ** percent did not use any type of loyalty programs.
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Statista. (April 30, 2025). Types of discount and loyalty programs used by consumers in the United States as of 2025 [Graph]. In Statista. Retrieved May 20, 2025, from https://www.statista.com/statistics/1612311/types-discount-loyalty-programs-usa/
Statista. "Types of discount and loyalty programs used by consumers in the United States as of 2025." Chart. April 30, 2025. Statista. Accessed May 20, 2025. https://www.statista.com/statistics/1612311/types-discount-loyalty-programs-usa/
Statista. (2025). Types of discount and loyalty programs used by consumers in the United States as of 2025. Statista. Statista Inc.. Accessed: May 20, 2025. https://www.statista.com/statistics/1612311/types-discount-loyalty-programs-usa/
Statista. "Types of Discount and Loyalty Programs Used by Consumers in The United States as of 2025." Statista, Statista Inc., 30 Apr 2025, https://www.statista.com/statistics/1612311/types-discount-loyalty-programs-usa/
Statista, Types of discount and loyalty programs used by consumers in the United States as of 2025 Statista, https://www.statista.com/statistics/1612311/types-discount-loyalty-programs-usa/ (last visited May 20, 2025)
Types of discount and loyalty programs used by consumers in the United States as of 2025 [Graph], Statista, April 30, 2025. [Online]. Available: https://www.statista.com/statistics/1612311/types-discount-loyalty-programs-usa/