Top reasons for social commerce purchases worldwide 2024

Published by Statista Research Department, May 9, 2025

A 2024 survey found that brand ads were the main reason global consumers bought products on social media sites. Around ** percent of consumers bought an item because of an attention-grabbing ad. A ******* of respondents cited the ease of purchase as another main reason for social shopping. Next, roughly ** percent of survey participants made purchases on social sites because they liked how a brand's post looked. Social commerce is a growing e-commerce industry, valued at nearly *** billion U.S. dollars worldwide in 2024.

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Main reasons for shopping on social media worldwide in 2024

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Release date

November 2024

Region

Worldwide

Survey time period

September 2024

Number of respondents

8,000 consumers*

Supplementary notes

This question was phrased by the source as follows: "What is the main reason for your purchase on social media?".

* Respondents from the United States, the United Kingdom, France, Germany, Canada, Australia, and India.

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Statistics on " Social commerce "

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Overview

5

Popular platforms

6

Discovery and influence

8

Social shoppers

7

Shopping behavior

7

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Topics

Social commerce in SingaporeSocial media in SingaporeCross-border e-commerce in SingaporeE-commerce in SingaporeSocial commerce in Indonesia
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