Intentions of use for the TikTok shopping feature Germany 2025

Published by
Evgenia Koptyug,
May 9, 2025

In 2025, around ** percent of respondents in Germany stated they would not buy products that they saw on TikTok. Around ** percent would instead buy such products in the online shop of the manufacturer or on Amazon. TikTok Shop has been available to German users since the end of March. Users can now buy products that they see in TikTok videos directly in the app, without switching to an external shop. The concept is similar to Amazon Marketplace.

Log in or register to access precise data.

Consumers' opinions on the TikTok Shop in Germany in 2025

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2025

Region

Germany

Survey time period

March 10-17, 2025

Number of respondents

315 respondents

Special properties

TikTok users

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TikTok Shop in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TikTok Shop in Europe

Global overview

5

European markets

8

Competitors

8

TikTok users

6

Spotlight: TikTok Shop in Germany

8

Further Content: You might find this interesting as well

Topics

TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.