In 2024, a survey in the United States found that ******* of vegetarian respondents thought that meat substitutes should not be named after meat products and should avoid the use of "meaty" terminology. Meat eaters were more likely to take this stance.
The original survey question was phrased as follows: "In your opinion should brands use "meaty" terminology (e.g., meat, sausage, burger, etc.) to describe and market non-meat products? (Please select the option that best applies)"
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YouGov. (September 22, 2024). Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024 [Graph]. In Statista. Retrieved May 25, 2025, from https://www.statista.com/statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov. "Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024." Chart. September 22, 2024. Statista. Accessed May 25, 2025. https://www.statista.com/statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov. (2024). Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024. Statista. Statista Inc.. Accessed: May 25, 2025. https://www.statista.com/statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov. "Share of Consumers That Disagree with Meat Substitutes Being Named Meat Products in The U.S. in 2024." Statista, Statista Inc., 22 Sep 2024, https://www.statista.com/statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov, Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024 Statista, https://www.statista.com/statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/ (last visited May 25, 2025)
Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024 [Graph], YouGov, September 22, 2024. [Online]. Available: https://www.statista.com/statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
