Households buying or renting on-demand movies and series 2024, by region

Published by
Julia Stoll,
May 12, 2025

Nearly **** of households in the U.S. and Canada used TVOD services in the second half of 2024, making the countries the region with the highest pay-per-view penetration rate worldwide. In comparison, the share of households in the Asia-Pacific region buying or renting on-demand movies and series amounted to ** percent.

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Share of households buying or renting on-demand movies or series worldwide as of 2nd quarter 2024, by region

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Release date

2025

Region

Worldwide

Survey time period

Q2 2024

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Statistics on " Transactional video-on-demand (TVOD) in the United States "

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Other statistics that may interest you Transactional video-on-demand (TVOD) in the United States

Overview

7

Platforms & content

5

Consumer behavior

8

PVOD

5

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Topics

Transactional video-on-demand in the United StatesGen Z video streaming consumption in the United StatesGen Alpha video streaming consumption in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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