According to a survey by Rakuten Insight in January 2025, about ** percent of respondents from Vietnam stated that they decided to make in-game purchases because of the reasonable price. In comparison, around ** percent of respondents from Japan made in-game purchases because they wanted to improve the optics of their games.
among online gamers who made in-game purchases within the previous six months
Method of interview
Online survey
Supplementary notes
Original question: "Why did you decide to make the in-game purchases?"
Number of respondents: China: 1,796;Â Hong Kong: 727; Indonesia: 5,026; India: 12,942; Japan: 61; South Korea: 1,043; Malaysia: 3,344; the Philippines: 4,126; Singapore: 1,069; Thailand: 5,350; Taiwan: 2,327; and Vietnam: 1,241.
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Rakuten Insight. (March 26, 2025). Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight. "Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory." Chart. March 26, 2025. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight. (2025). Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight. "Reasons for Making Recent In-game Purchases among Online Gamers in The Asia-pacific Region as of January 2025, by Country or Territory." Statista, Statista Inc., 26 Mar 2025, https://www.statista.com/statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight, Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory Statista, https://www.statista.com/statistics/1612479/apac-reasons-for-in-game-purchases-by-country/ (last visited July 15, 2025)
Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: https://www.statista.com/statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
