Share of EU companies that would choose martech from Europe 2024

Published by Statista Research Department, May 22, 2025

During a 2024 survey, *****percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that they would choose an EU marketing technology alternative to U.S. big tech products. On the other hand, **** percent said they would not. 

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Share of companies from Europe that would choose an EU marketing technology alternative to big tech products in 2024

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Source

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Release date

May 2024

Region

Europe

Survey time period

April 2024

Number of respondents

1,800 respondents

Special properties

among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)

Method of interview

Computer-assisted web interviews (CAWI)

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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* For commercial use only

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