During a 2024 survey, ***percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that their companies collected marketing data from the company website. Roughly ** percent stated they used the company app for that purpose.
among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
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Piwik PRO. (May 22, 2024). Sources from which European companies collected marketing data as of April 2024 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1612543/marketing-data-sources-europe/
Piwik PRO. "Sources from which European companies collected marketing data as of April 2024." Chart. May 22, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1612543/marketing-data-sources-europe/
Piwik PRO. (2024). Sources from which European companies collected marketing data as of April 2024. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1612543/marketing-data-sources-europe/
Piwik PRO. "Sources from Which European Companies Collected Marketing Data as of April 2024." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1612543/marketing-data-sources-europe/
Piwik PRO, Sources from which European companies collected marketing data as of April 2024 Statista, https://www.statista.com/statistics/1612543/marketing-data-sources-europe/ (last visited July 12, 2025)
Sources from which European companies collected marketing data as of April 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1612543/marketing-data-sources-europe/
