According to a global 2024 survey, around ** percent of consumers had participated in live shopping events on social media platforms. This was the highest among Millennials, as roughly ** percent had engaged in live-commerce. Nearly a ******* of survey respondents in the Gen Z age cohort reported using social media platforms for live shopping. In 2024, live commerce was the most popular in *****, *********, and ********.
consumers who have participated in live shopping events on social media over eight times in the past year
Supplementary notes
* Respondents from the following generational cohorts: 1,394 Gen Z consumers, 3,219 Millennial consumers, 3,757 Gen X consumers, and 3,630 Boomer consumers.
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Capgemini. (January 7, 2025). Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
[Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini. "Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
." Chart. January 7, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini. (2025). Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini. "Share of Consumers Frequently Engaging in Live Shopping Events on Social Media Platforms in 2024, by Total and Generation
." Statista, Statista Inc., 7 Jan 2025, https://www.statista.com/statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini, Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
Statista, https://www.statista.com/statistics/1612831/live-shopping-participation-worldwide-by-age/ (last visited June 07, 2025)
Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
[Graph], Capgemini, January 7, 2025. [Online]. Available: https://www.statista.com/statistics/1612831/live-shopping-participation-worldwide-by-age/
