The number of live commerce buyers in the United States doubled from approximately **** million in 2022 to **** million in 2024. The number of livestream retail buyers is forecast to surpass ** million in 2028. Live commerce refers to consumers making purchases on social media platforms while viewing livestreamed videos.
Online users who have made at least one purchase via livestreaming during the calendar year. Including desktop, laptop, mobile, and tablet purchases. Excludes virtual items gifted by viewers to livestream presenters.
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eMarketer. (January 29, 2025). Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
[Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer. "Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
." Chart. January 29, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer. (2025). Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer. "Number of Live Commerce Buyers in The United States from 2022 to 2024 with a Forecast until 2028 (in Millions)
." Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer, Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
Statista, https://www.statista.com/statistics/1612835/us-live-commerce-e-commerce-buyers/ (last visited June 07, 2025)
Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
[Graph], eMarketer, January 29, 2025. [Online]. Available: https://www.statista.com/statistics/1612835/us-live-commerce-e-commerce-buyers/
