Top benefits of selling via livestreams in Europe 2025

Published by Statista Research Department, Jun 3, 2025

In 2025, roughly 43 percent of European sellers stated that they had an increase in sales due to live selling. According to the survey, about 42 percent of sellers also experienced a larger revenue due to live commerce. An enhanced brand visibility (41 percent) and larger online community (41 percent) were ranked as other key benefits of livestream selling.

Main benefits of sellers to engage in live commerce in Europe in 2025

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Sources

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Release date

March 2025

Region

Europe

Survey time period

December 10, 2024, and January 6, 2025

Number of respondents

3,723 respondents*

Age group

18 years and older

Special properties

sellers who regularly host livestream shows, either in general or specifically on Whatnot at least once a week

Method of interview

Online survey

Supplementary notes

* Respondents from the United Kingdom, France, Germany, Spain, the Netherlands, and Ireland.

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Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

8

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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